Processor Wars: How Qualcomm Lost Its Early Lead

Date: 2025-02-10 By-Graphicode India

Since Microsoft launched Copilot+, the past few months have been a battleground for PC manufacturers. Qualcomm initially had a huge lead, but then AMD and Intel came out with Copilot+ PCs that cut into that advantage. AMD outperformed Intel with a broader line of compliant products, while Intel focused on the premium market. Meanwhile, Qualcomm saw its design wins decline, and the laptop PC market has shifted more in AMD’s favor, though Intel remains the dominant player overall. Why didn’t we see the big shift to Qualcomm, and what happened to Intel that cost its CEO? Let’s break it down — and we’ll close with my Product of the Week, which has been keeping my driveway clear for the last week or so. Why Copilot+ PCs Struggled To Gain Traction Microsoft rushed to market with Copilot+ for PCs with two primary features. One was Cocreator, a derivative of Dall-E, which could have been pretty handy (I use Dall-E a lot these days). The other was Recall, an automatic indexing tool designed to help users find hard-to-locate files. That was pretty much it at launch.